A giant steel name plate marks the entrance to the Titanic Belfast Experience on March 27, 2012 in Belfast, Northern Ireland. The Titanic Belfast Experience is a new £90 million visitor attraction opening on March 31, 2012. One hundred years ago the maiden voyage of the ill-fated passenger liner Titanic sank after hitting an iceberg in the Atlantic on the night of April 14, 1911 with the loss of 1517 lives.